When Ryan and Nadira Hurley packed up their family and traded their busy life in New York to move to the up-and-coming, progressive city of Durham, North Carolina, they were fulfilling their longtime dream of opening their own fashion boutique, but with their own special twist.
“The common experience of a new retailer is complete craziness. It was a relief to have training our new employees be so easy.”
Vert and Vogue opened its doors in 2008, and combines Ryan and Nadira’s passion for elegant European fashion and eco-friendly, sustainable business practices. Having opted to manage their business with LightSpeed from the very beginning, they knew that they had made the right choice when they saw their employees easily picking up the software, processing transactions immediately, with very little training necessary.
“We did online research for a Mac retail system and we went with LightSpeed because of its simple yet powerful design, superior support, and ease of use.”
“Because we often take phone orders from out of state, LightSpeed’s ability to place orders and take payments in minutes is phenomenal. Immediately emailing purchase orders, invoices and receipts to our customers helps us provide a cohesive customer experience.”
Carrying high-end European design and apparel made from recycled and renewable fabrics, Vert and Vogue leads by example, showcasing fair-trade products and garments produced in North America, without sacrificing a stitch of style. With The Independent Weekly’s ‘Best Green Business’ award already under its belt, Vert and Vogue has seen its customer base continue to rapidly grow. In fact, after only a year in business, they have enjoyed great success as North Carolina’s best eco-chic boutique.
As Ryan and Nadira contemplate growing online using LightSpeed Web Store, they look back in in astonishment at the twelve thrilling months of progress and hard work behind them.
“As a new business, we face new problems and issues every day… LightSpeed’s phenomenal support team has been there for us, resolving issues all along the way. Using LightSpeed has given us the confidence we need to thrive!”
