Flanked by merchandise and clearly visible and accessible to customers, Henrik Vibskov’s SoHo location has a sales counter that feels friendly and welcome.
Many consumers truly enjoy shopping as a form of entertainment. Filling a cart with scrumptious nibble-y things or handing blouse after blouse to a sales associate is fun and carefree, but for some shoppers, the thrill of the spree can take a stomach-churning turn as the checkout process draws nearer. As they queue up behind a daunting stainless steel counter, feelings of buyer’s remorse can prematurely set in – especially while waiting in a long line. Some shoppers might simply get irritated and decide to leave, while others begrudgingly wait in line and leave the store feeling disgruntled. While this isn’t every consumer’s experience, retailers should be aware that lineups at the check out have the possibility of eliciting some negative feelings. Fortunately, there are ways to make the experience friendlier.
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